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Writer's pictureJennifer Marie

Less Stress, More Scheduled Posts = More Facials! A guide to using a scheduling software like Metricool

Updated: Oct 14

Taking Charge of Your Social Media Without Being Chained to Your Phone: How Metricool Can Help

If you're part of the DIY crowd, like many of us in the esthetics world, you probably enjoy being in control of your social media. You know your brand best, and you have a clear vision of how you want to connect with your audience. But let's be honest—it’s not always practical to post natively all day, every day. That’s where a smart scheduling tool like Metricool comes in.

Using scheduling software like Metricool


The Struggle is Real: Problems with Manual Posting

One of the biggest challenges for estheticians managing their own social media is staying consistent. Between appointments, managing your studio, and serving your clients, it’s easy to forget to post or run out of time altogether. The result? Inconsistent content that doesn’t quite align with your brand goals. You also might find yourself spending more time on your phone than with your clients—a major productivity killer. Let me show you why you want to use a scheduling software like Metricool.


scheduling software like Metricool for Estheticians from Facets of Hospitality

Metricool to the Rescue!

Metricool is a powerful tool that helps you schedule posts across all your social media platforms from one easy dashboard. Whether it’s Instagram, Facebook, Twitter, or even LinkedIn, you can create a posting calendar that fits your schedule—without the hassle of being glued to your phone. Here’s how Metricool can solve your social media headaches:

  • Plan in Advance: With Metricool’s visual content calendar, you can plan weeks or even months of content in one sitting. This means less stress about daily posting and more focus on your esthetician business.

  • Analytics at a Glance: Metricool provides detailed analytics that help you understand what content is resonating with your audience. Are your before-and-after photos getting the most engagement? Or maybe your skincare tips are leading the way? This insight allows you to refine your strategy for maximum impact.

  • Auto-Schedule for Peak Times: Metricool can automatically post your content at the optimal times when your audience is most active. No more guessing when to hit publish or missing the prime posting window!

  • Multi-Platform Management: Instead of jumping between apps to publish your posts, Metricool lets you manage all your accounts from one place. That means less app fatigue and more time back in your day.

Why It's Okay to Want Control

There’s nothing wrong with wanting to handle your own social media; after all, it’s your voice, your vision, and your vibe that connect with your audience. But using tools like Metricool ensures that your creativity and control don’t lead to burnout or lost productivity. You get to stay in charge while also making your life a whole lot easier.


So, if you're an esthetician passionate about doing it all, or CAN do content easily without stress... but want to streamline your social media scroll time, try Metricool. You might find that scheduling posts frees up more time to do what you do best—making your clients look and feel their absolute best when they look in the mirror!


Get off the doom scroll, get on Metricool






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